PROJECT OVERVIEW
In the NFL, each season is its own story. As representatives of the Pittsburgh Steelers to fans all over the world, it's our responsibility on Digital and Social to tell that story.
This page highlights my most significant contributions to the Pittsburgh Steelers brand on @steelers, steelers.com, and the organization as a whole by personifying the team's unwavering culture, values, and legacy as a premier football club in 2024, 2025, and beyond.
Enjoy the process and the results as much as I did.
MY RESPONSIBILITY
CONTENT STRATEGY
The vision and ‘why’ that drives our content
The vision and ‘why’ that drives our content
CONTENT PLANNING
The ‘how’ and ‘when’ for creating, capturing and producing it
The ‘how’ and ‘when’ for creating, capturing and producing it
CONTENT CREATION
The process of bringing those ideas and plans to life
The process of bringing those ideas and plans to life
CONTENT EVALUATION & ANALYSIS
Refining future strategy from feedback, discernment, patterns and data
Refining future strategy from feedback, discernment, patterns and data
CONTENT STRATEGY
The nonstop process that drives and shapes everything from @steelers’ brand.
Honored to be one of many individuals coming together for this team for one-off ideas, events, tentpole campaigns and historic announcements.
Honored to be one of many individuals coming together for this team for one-off ideas, events, tentpole campaigns and historic announcements.
Cast a vision for creative output (long term brand & campaign goals) ->
Define success by shaping qualitative and quantitative standards ->
Translate concepts into next steps ->
Ideate tactics and decisions anchored in said strategy ->
Define success by shaping qualitative and quantitative standards ->
Translate concepts into next steps ->
Ideate tactics and decisions anchored in said strategy ->
CONTENT PLANNING
Partnered with Sr Management to build:
1. Design and layout of creative
2. Organization and structuring of documents
3. Info curation practices
1. Design and layout of creative
2. Organization and structuring of documents
3. Info curation practices
2024 REGULAR SEASON
W1 at ATL,
W2 at DEN (and so on)
W1 at ATL,
W2 at DEN (and so on)
INTERNATIONAL TRAVEL DOCUMENTS and CONTENT PLANS
Failte, Ireland Watch Party (W4 at IND)
Monterrey, Mexico Watch Party (W10 at WAS)
Failte, Ireland Watch Party (W4 at IND)
Monterrey, Mexico Watch Party (W10 at WAS)
2025 OFFSEASON CAMPAIGNS
Pro Bowl Games Weekend
Scouting Combine Week
2025 NFL Draft
2025 Schedule Release
Pro Bowl Games Weekend
Scouting Combine Week
2025 NFL Draft
2025 Schedule Release
Outcomes:
1. Increased organization across departments
2. Clearer comprehension, expectations and execution
3. Internal records of game and event coverage
1. Increased organization across departments
2. Clearer comprehension, expectations and execution
3. Internal records of game and event coverage
CONTENT CREATION
Drafting ideas, collaborating with one another, implementing feedback and making something worth sharing
CONTENT EVALUATION & ANALYSIS
Make deductions and conclusions based on our numbers ->
Measure our actions’ effects beyond just numbers ->
Count the cost of the production AND the process ->
Apply what’s clear from hindsight to upcoming plans ->
Measure our actions’ effects beyond just numbers ->
Count the cost of the production AND the process ->
Apply what’s clear from hindsight to upcoming plans ->
Remember momentum and growth are more valuable than individual outcomes
Thank you
You can see more specific campaigns I've done with the Steelers and/or follow what I’m up to now on Instagram, or reach out for inquiries right here
