This project highlights Alec McKisic's most significant contributions to the Steelers brand on @steelers, steelers.com, and the organization as a whole by personifying the team’s unwavering culture, values and legacy as a premiere football club in 2024, 2025 and beyond.
Alec McKisic's responsibility with the Pittsburgh Steelers entailed contributing to the organization's Content Strategy, Planning, Creation and Analysis
Alec McKisic highlights his contribution to the Steelers' content strategy and main approach to tentpole campaigns and international initiatives for the team.
Alec describes his duties for Content Planning with the Steelers from 2024 and 2025. Image text includes: Partnered with Sr Manager to build: Design and layout of creative Organization and structuring of documents Info curation practices 2024 REGULAR SEASON W1 at ATL (Three columns listing each game) INTERNATIONAL TRAVEL DOCUMENTS and CONTENT PLANS Failte, Ireland Watch Party W4 at IND Monterrey, Mexico Watch Party W10 at WAS 2025 OFFSEASON CAMPAIGNS Pro Bowl Games Weekend Scouting Combine Week 2025 NFL Draft 2025 Schedule Release Outcomes: Increased organization across departments Clearer comprehension, expectations and execution Internal records of game and event coverage
Alec displays a large gallery of Graphic Design content for the Pittsburgh Steelers, including international content, Pro Bowl Games campaigns, Player Acqusition and Number Announcements, NFL Draft content and much more (all created for Steelers.com, Instagram, X and more).
Alec communicates his role in post-campaign content evaluation and analysis.
The strategic process and noteworthy contributions to the Pittsburgh Steelers in 2024, 2025 and beyond.
Thank you

You can see more specific campaigns I've done with the Steelers and/or follow what I’m up to now on Instagram, or reach out for inquiries right here

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